Chapter 11 trustee filed an adversary complaint against defendant alleging that numerous payments to it by debtor, its franchisee, were preferential under 11 U.S.C. § 547(b). The court considered the elements required for a preference, as well as the preference exceptions, with respect to all of the payments at issue. The court concluded that one of those payments, although satisfying the elements of a preference, fell within the new value exception set forth in § 547(c)(4), and was therefore not avoidable. All of the other payments trustee sought to avoid fell within the general preference rule, did not satisfy any exception to that rule, and were avoided.